Personalised Social Media Endorsements For Online Products

Recommendations and Referrals: these usually refer to personalised social media endorsements for online products. They help potential customers to know the referral value. Social recommendations include the information given by customers on what to read, see, buy, and so on; while referral programs involve some material or non-material rewards provided by sellers (Moe Trusov 2011). Ratings and Reviews: these indicate the original social commerce toolset used for customers to share their shopping and user experience. In a business view, these help the companies to integrate community features and customer feedback into their websites. In a customer based view, these help potential customers to reach more credible and useful information†¦show more content†¦3 3.oppotunities and risks Based on above statements, it is found that social commerce brings new opportunities for retailers compared with traditional business model. Compared with traditional business model, which emphases 4ps market mixes, social commerce is based on advanced information technologies such as e-commerce tools. Thus, social commerce naturally shares advantages of e-commerce, such as: overcoming geographical limitations, low costs, saving time, and so on (Spotswood Tapp 2013). Then, compared with e-commerce, social commerce emphasises communication and social interactions among users. Compared with e-commerce, social commerce also provide new opportunities for communication and interaction functions creates more ties between retailers and customers then e-commerce. On one hand, social commerce creates friendship ties between e-retailers and customers as offline social networks do. However, the nature of Internet means that social commerce will has more more partners online. It implies that e-retailers will be more socially. On the other hand, social commerce creates outgoing advice ties through sharing advice and knowledge. For example, e-retailers would build better reputation and brand image when they shared knowledge with peer sellers. Also, individuals who contribute information and